The Wonderful World of CALIXTE: A New Era of Activewear

Welcome to the wonderful world of CALIXTE. "Calixte" is a common Haitian-American last name, and when I looked it up, I found that it stands for "most beautiful one." CALIXTE is going to stand for a beautiful, branded boutique of high-quality activewear and athleisure for women.

My Journey to CALIXTE

As for my journey, I’ve had many experiences starting online businesses throughout the years, some of which have started and stopped. I’ve always loved fashion and have sold many things, from accessories to clubwear, and now I’m offering activewear—a natural progression of where I am in life. I’m inspired by some of my favorite influencers, big and small brands, my mom's style, and what has come before us. I love fashion from the ’90s and enjoy picking up really cool styles from the 1950s. All of these influences, along with my culture, where I live, my travels, and what I see on the internet, come together as the inspiration behind starting this brand. I can’t wait to show you what I’ve come up with...

The Growing Activewear Market

The activewear market has grown significantly since the COVID pandemic, which I believe is a positive shift as we all become more health-conscious. This trend sets the stage for my brand’s entry.

Our Values: Flyness Meets Function

As for our values, CALIXTE is here to seamlessly blend fashion with functionality and performance, serving looks to the girls who want both. In some instances, we may lean more towards fashion with active touches, while other pieces may be full-on gym-bae vibes that are guaranteed to keep up with your workout.

Confidence and Self-Expression

Another core value is confidence and self-expression. I’ve been told I exude confidence, but it didn’t happen overnight. I want everyone to feel confident and express themselves through our pieces, whether working out or on the go. Our brand is also committed to quality and sustainability. We strive to offer pieces made from quality materials and sourced from sustainable vendors, though I recognize the challenges within the fashion industry.

CALIXTE UNIQUE

Our unique point of view is what makes CALIXTE stand out in a crowded market. Styling and accessorizing to make an outfit your own is what we’re all about. I want my outfit to look different from the next person’s, even if we’re wearing the same pieces. I think it’s essential to own your style. Additionally, CALIXTE aims to build a community of like-minded women who share our vision and values. These are women who are also living out loud with confidence, trailblazing their own paths in their lives, and embrace health and wellness while serving looks hunty. This is a community where we want everyone to feel safe and seen, no matter where you are in your journey.

Explore Our Products - What We Offer 

As for our products, we aim to offer bodysuits, jumpsuits, matching sets, seamless and non-seamless fabrics, and athleisure wear with distinct designs that deserve to be part of your closet. We hope these pieces will serve both active and fashion functions, but if anything, the style will definitely be there for every single piece. We love the versatility of athleisure, allowing you to transition seamlessly from the gym to daily life, which could also help reduce overconsumption.

Looking to the Future

Looking to the future, we plan to include a range of sizes that cater to diverse body types. We’re also considering community or philanthropic work, collabs with changemakers and trendsetters in various spaces, and hopefully host some in-person events where we can meet, mingle, and make friends. We hope to do this across all platforms fr. 

Get w/ the winning team! Join the CALIXTE Community

Thank you so much for reading this blog! I encourage you to follow our brand on social media, sign up for our newsletter, and join our little community. As a gift, I’m offering a special discount as a thank you for supporting CALIXTE from the start. (use code: 9KN4NTJZXK7F)

I truly appreciate every click, like, share and visit, and I invite everyone to experience what makes CALIXTE unique. Period.

With so much love, 

-Rebecca